48% of Emails are Opened on Mobile

In one of our previous blog posts, Email Marketing Stats for Mobiles [infographic] we shared with you some interesting statistics on this topic, which can be very valuable for your business.

Today, we again bring you news about emails in the world of mobiles.

A recent study revealed that mobile opens continued their climb toward 50% by gaining another percentage point last month. Approximately 48% of all emails are opened on a mobile device! This include emails opened both on smartphones and tablets.

Of course, that increase in mobile opens always has to come from somewhere: in September, desktop opens increased to 33%, while webmail opens dipped to 19%.
This is maybe influenced by Gmail and new feature - tabs. Gmail opens went down 20% since tabs are introduced.

The chart below shows the percentage of emails opened via desktop, mobile and webmail.



Mobile opens have gained 10 percentage points since September 2012, while webmail clients have lost that same amount.

On the other side, desktop clients have remained relatively flat over the last year. 

The fact is that iPad and iPhone dominate mobile opens, with a combined total of nearly 80%. 

Android makes up a respectable 20% of opens, which BlackBerry and Windows Phone combine to represent less than 1%.

Growth for each mobile OS has been slow, but increases across the board.

Just in the past year, iPhone opens have increased 25%. On the other side iPad opens have increased 20%.

But the biggest increase over the past year is made by Android - about 37% change!

On the other side, with four months of steady decline, it’s obvious that tabs are affecting opens in Gmail. After the introduction of the tabbed inbox in May, Gmail opens have dropped 20%. We should be aware of this.

All in all, these facts represent our new reality. Every business owner and anyone involved in email marketing should be aware of those facts, in order to be able to adjust their strageties and get a better results.

Source: Litmus.com